In this short video I provide a tutorial on how you can use a YouTube video to rank your business on the first page of Google in minutes.
If you have a business website then no doubt you are always wondering if your marketing strategy is on target.
And with the consistently changing search engine algorithms it’s hard to keep up with what really is important and what isn’t. Am I wrong?
Over the past years we’ve all been conditioned to look at metrics like “page ranking”, “page views”, “site visits”, and “clicks” to measure whether or not our potential customers are finding our websites. Search Engine Optimization (SEO) companies promised to get us on the first page of a search engine for specific keywords using automated techniques for “backlinks”, “keyword density”, and automated content generation.
But, the true test is, and always has been, are people visiting your website becoming customers?
Google announced in February 2016 the big change to the Adwords pay-per-click advertising set up. In October 2015, Google announced the use of their machine-learning system, RankBrain, which will learn and update the search algorithm dynamically. Pundits are still wondering about and writing about the impacts of RankBrain. Some speculate that hyperlink backlinks will take on less and less importance and the “linkless” backlinks, which build links based on contextual references, will be what you need to improve search results. With mobile device users outpacing desktop users using search engines, Google will be placing more importance on websites being mobile-friendly starting April 21, 2016.
With all that being said, what does a business owner need to focus on to keep pace with these changes?
The magic formula is simply this – focus on providing your customers the most complete in-depth information regarding your products and services as possible. Make content specific and dig deep. Search engines are looking for the absolute best content available to present related to the search requested.
That’s the number one priority. Content. Content. Content.
Whether you’re working with an internet marketing company or you’re tracking your online reputation building yourself, remember that your business situation is unique to your environment.
There is not an automated cook book recipe that you can apply that will guarantee results.
There certainly are best practices. But, these practices need to be tailored to your application. To ensure you’re getting the best possible results you need to:
Front Range Marketeer is a full spectrum online internet marketing company integrating mobile-friendly rich digital content website design with a robust social media strategy and search engine optimization. Our singular goal is to help local businesses grow. http://frontrangemarketeer.com
I just finished reading the article from the Manta Community entitled, "THE KEY TO MARKETING YOUR WEBSITE IN 2016".
I started reading the article because as an internet marketing strategy professional I always want to make sure I keep current with the industry and study/analyze new ideas and technologies. But, this article really surprised me because they tell us that the key in 2016 to internet marketing is what major search engines companies have been telling us all along. Here's a statement from the article that quotes a Google source:
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. ” – Source: Google
So, although we get inudated by marketing and search engine optimization (SEO) gurus claiming there is some kind of magic that releases the lightning in a box that will bring millions of customers to your website, the truth is much less sexy. The best thing you can do is put the time and effort into your website to provide the best, most authorative and intriguing information as you possible can.
Combine awesome content with building your reputation with related industry partners and information providers and you'll get high search engines rankings. Reputation building involves a very simple concept that is often difficult to implement because it does require a persistent amount of elbow grease. Often referred to as "off-site content" or "backlinks" the concept is to become recognized as an expert in your area so that other high authority sites will hyperlink back to your website.
And I'll quote the Manta article here because it really boils the idea down quite succinctly, "great content gets shared, and shared content gets ranked".
Many business owners may find this overwhelming. They need to focus on running their business, not putting in additional hours every night updating website content and negotiating shared backlinks with other websites. That's where Front Range Marketeer can help. We partner with you to take manage your full spectrum online internet marketing campaign. We measure success the same way you do - by converting website visitors into sales. Contact us today to hear more how we can help your business grow.
A merchant circle survey of 2,500 small U.S. businesses from 2011 showed that if they could chose only one marketing channel it would be SEO. Although the survey is from 2011, it is still very revealing regarding where small businesses are getting real customers and sales. You see, it's not enough to generate "page views" and "click throughs" if those actions don't result in sales. A familiar advertising story says that a large business CEO once said that he was certain that half his advertising budget was completely wasted, but he didn't know which half. With an effective SEO program, you can take the guess work out of the equation and achieve measurable results that are meaningful to your business - increased sales by building your brand and creating an effective internet web presence. Here's some data from the survey:
You can see from the data what mediums small business owners are using. But, the point here is not to identify a social media platform that we recommend you use. The point is that social media is one tool to be used for building awareness of your businesses products and services throughout the internet. An integrated and balanced approach leveraging all the social media platforms will help build your business brand reputation and get your message out. A deliberate effort should be made to ensure the content on these sites stays relevant and current to take maximum advantage of these platforms to keep your keep your business in the top of your customer's awareness when they're ready to purchase and repurchase.
Search Engine Optimization (SEO) has been the focus of many internet marketing companies for many years now. With the evolving sophistication of search engine optimization, high automation techniques producing keyword stuffed websites and extensive directory back linking are no longer been looked by search engines in the high regard of the past.
Today, genuine relationship building with relevant fresh in-depth content is the key to getting the notice and placement in the major search engines.
Many businesses seek out the best strategies to market their products, services and ideas online through their websites. Basic knowledge of SEO can help them a great deal in elevating the visibility of their websites’ on search engines such as Google, Bing and Yahoo and hence such businesses should monitor the evolving and ever-changing SEO developments that effect a positive change in a website's visibility, making it search engine friendly and improves its ranking. With the help of the right internet marketing company, business owners can achieve their online goals and keep up with the constant SEO drifts without investing much money and time.
Here are the search engine optimization services offered by the best internet marketing companies in creating high quality content.
1. Website consultation service
Basically, the right internet marketing company will offer you with website consulting services at an affordable price. The focus should be how well you can add relevant content to your website frequently to make it search engine friendly, rank higher and easy for users to navigate. Therefore, they should provide you with useful ideas, suggestions and recommendations that can assist you in proper management of your website. Such suggestions may include: photograph optimization and disabling of plug-ins that upsets your website loading time.
2. Keyword research and density
Most internet marketing companies assist website owners to analyze keywords and keyword phrases with an attempt to match keyword searches with ready to purchase customers. Notably, with the right keyword density the target audience will find the business website on search engines without any difficulty. The internet marketing company can help to make sure that the content submitted regularly to search engines has an updated keyword phrase list with a good density to cope up with new trends in line industry and hence making it easier to achieve set goals and objectives online.
3. Content writing
Notably, search engines have an affection towards new, fresh, relevant, and unique content and hence with the help of an internet marketing company high quality content can be uploaded to your website on a regular continuing basis. Essentially, quality content attracts likes, comments and shares that can help you in reaching as many people as possible in your target area. Therefore, hiring the company’s strategic content writing service can help you get rid of low quality content and embrace content that leaves a positive impact on your target audience while at the same time allowing your website to earn trust and improve its search engine rankings.
4. Meta data assistance
The importance of meta data descriptions and title tags in SEO rankings cannot be ignored today. Some argue whether or not there is continued value added in search engine algorithms. But, having your title tags talking specifically about your page as well as having it formatted correctly does not detract from the quality of your website and could be beneficial to search engine indexing. Additionally, they will help you come up with unique meta descriptions that focuses on your page and hence making the content enticing to readers prompting them to read more.
5. Multi-channel optimization
The best internet marketing companies will assist you exploit the potential of several multi-channel platforms that can easily help you improve the search engine rankings of your website. These channels include: Twitter, Facebook, LinkedIn, Google+ and traditional off line channels including radio and TV ads. Thus, with their help, you can find your target audience easily and create the desired impact with ease on search engines.