I started reading the article because as an internet marketing strategy professional I always want to make sure I keep current with the industry and study/analyze new ideas and technologies. But, this article really surprised me because they tell us that the key in 2016 to internet marketing is what major search engines companies have been telling us all along. Here's a statement from the article that quotes a Google source:
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. ” – Source: Google
So, although we get inudated by marketing and search engine optimization (SEO) gurus claiming there is some kind of magic that releases the lightning in a box that will bring millions of customers to your website, the truth is much less sexy. The best thing you can do is put the time and effort into your website to provide the best, most authorative and intriguing information as you possible can.
Combine awesome content with building your reputation with related industry partners and information providers and you'll get high search engines rankings. Reputation building involves a very simple concept that is often difficult to implement because it does require a persistent amount of elbow grease. Often referred to as "off-site content" or "backlinks" the concept is to become recognized as an expert in your area so that other high authority sites will hyperlink back to your website.
And I'll quote the Manta article here because it really boils the idea down quite succinctly, "great content gets shared, and shared content gets ranked".
Many business owners may find this overwhelming. They need to focus on running their business, not putting in additional hours every night updating website content and negotiating shared backlinks with other websites. That's where Front Range Marketeer can help. We partner with you to take manage your full spectrum online internet marketing campaign. We measure success the same way you do - by converting website visitors into sales. Contact us today to hear more how we can help your business grow.