I'm sure most people by now realize that more and more people are using mobile devices when searching for products and services on the internet. For websites that I manage, most have well over 60% of the visitors coming from mobile devices. With mobile web searches surpassing desktop searches, Google is putting more and more emphasis on giving mobile friendly sites better rankings in keyword search results. Geomarketing's Lauryn Chamberlain recently published a news article discussing that topic - "With New Search Update, Google Makes Mobile Matter More Than Ever". Google is rolling out an algorithm update in May. (What? Another one? I know, right!) So, if you're just getting this news now or you've heard about this but have just been too busy to really take a look at your business website that you put a lot of time into when you first set it up, but really haven't done much with it since. Then, this article is for you.
First of all, don't panic. You may be OK. You can easily check your mobile friendliness by using Google's mobile friendly test. According to Google's guidelines, big indicators that you could have a problem are if your site uses Flash or an out-of-date e-commerce platform. Don't be like the "Not Mobile Friendly" website that looks beautiful on a desktop!
If you have a problem and have web development skills, here's the Google mobile friendly guidelines.
But if you need help, an internet marketing company experienced with these kinds of website updates and makeovers can make you mobile friendly in just a few hours. Front Range Marketeer has designed several of these transitions very successfully.
And --- it also presents a target of opportunity to really add some on-site and off-site good internet marketing strategy and SEO features.
1. Updating and expanding local expert rich content.
2. Improving the message of customer benefits.
3. Integrate social media posting.
4. Update and expand business directory registrations.
5. Review opportunities for link sharing with relevant industry partners.
Yes, it's another change in the seemingly never ending changes in how the internet does business. But, it doesn't mean you'll be left behind as technology advances. It really just takes a little tender loving care. And, you can get it done now well in advance of the Google algorithm roll out.
Sparky Parker, Front Range Marketeer, http://frontrangemarketeer.com